Behavioural insights and health: case studies

"..... there is a variety of ways that people can be supported to make better choices. Councils are demonstrating this through the way they are making use of behavioural insights to improve health. From exploiting digital technologies to stressing social norms in a bid to encourage people to make lifestyle changes, local authorities have started using behavioural insights to make a difference to people’s lives."

Behavioural insights and health: case studies
Local Government Association
January 2016

Read more here.

Achieving change in primary care

"Conclusions There is a substantial literature on implementation strategies aimed at changing professional practices or behaviour. It remains unclear which implementation strategies are more likely to be effective than others and under what conditions. Future research should focus on identifying and assessing the effectiveness of strategies targeted at the wider context and organisational levels and examining the costs and cost-effectiveness of implementation strategies."

Achieving change in primary care—effectiveness of strategies for improving implementation of complex interventions: systematic review of reviews
R Lau, et al.
BMJ Open, 2015, 5:2009993

Read more here.

Behavioural insights in health care

"The appeal of nudging remains ‘self-evident’ given that it offers simple, low-cost forms of intervention that are often more acceptable than traditional policy instruments. However, the evidence for the application of nudge-type interventions in health care is highly variable in terms of quality, relevance and impact. What evidence there is indicates that there is much innovation and development in this area and there is evidence enough to suggest that nudge-type interventions have considerable potential to change health care behaviours that drive inefficiency and waste."

Behavioural insights in health care: Nudging to reduce inefficiency and waste
C Perry, K Chhatralia, D Damesick, S Hobden, L Volpe
The Health Foundation
December 2015

Read more here.

Behaviour change interventions to promote prescribing of generic drugs

"Based on the evidence, financial incentives with educational intervention and audit/feedback look promising but decision-makers should take into account the practicality and costs of the interventions before implementation."

Behaviour change interventions to promote prescribing of generic drugs: a rapid evidence synthesis and systematic review
T Moe-Byrne, D Chambers, M Harden, C McDaid
BMJ Open, 2014, 4:e004623

Read more here.

Shared decision-making behaviours in health professionals

"'Sharing knowledge and making recommendations' was the element of shared decision-making most often observed, followed by 'clarifying the patient's values and preferences' and 'presenting evidence.'""

Shared decision-making behaviours in health professionals: a systematic review of studies based on the Theory of Planned Behaviour
P Thompson-Leduc, ML Clayman, S Turcotte, F Legare
Health Expectations: first published online 16 Feb 2014

Read more here.

Systems innovation

This discussion paper is made up of two essays which outline how systems innovation works, and concludes with ten tips describing how to become an effective systems innovator.

Systems innovation discussion paper
G Mulgan, C Leadbeater
Nesta
January 2013

Read more here.