Saturday 31 May 2014

Behaviour change interventions to promote prescribing of generic drugs

"Based on the evidence, financial incentives with educational intervention and audit/feedback look promising but decision-makers should take into account the practicality and costs of the interventions before implementation."

Behaviour change interventions to promote prescribing of generic drugs: a rapid evidence synthesis and systematic review
T Moe-Byrne, D Chambers, M Harden, C McDaid
BMJ Open, 2014, 4:e004623

Read more here.

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