"The appeal of nudging remains ‘self-evident’ given that it offers simple, low-cost forms of intervention that are often more acceptable than traditional policy instruments. However, the evidence for the application of nudge-type interventions in health care is highly variable in terms of quality, relevance and impact. What evidence there is indicates that there is much innovation and development in this area and there is evidence enough to suggest that nudge-type interventions have considerable potential to change health care behaviours that drive inefficiency and waste."
Behavioural insights in health care: Nudging to reduce inefficiency and waste
C Perry, K Chhatralia, D Damesick, S Hobden, L Volpe
The Health Foundation
December 2015
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